Your prices changed last season but they're still wrong on a five-year-old Facebook post. So the phone rings. Again.
Websites for fisheries & fishing lakes
Your lake, online at last. The website your water deserves. Landing more anglers, for lakes that deserve them. More bookings. Fewer phone calls.
I build proper websites for fishery owners. The kind that show off your lakes, keep your prices and match diary up to date, and put you in front of anglers searching for a water near them.
From £250 setup, then £14.99/month
No long contracts
Built by an angler
From £250
setup, then £14.99 a month
Bespoke design
Local SEO built in
You update prices
Hosting & domain included
Mobile first
Sound familiar?
Most fisheries are losing anglers before they ever arrive
Not because the fishing isn't good, but because nobody can find the information they need.
Twenty texts, six voicemails and a WhatsApp group. All asking the same thing you could answer once, online, for everyone.
Someone searched "fishing lakes near me" this morning. Three fisheries came up. Yours wasn't one of them.
Why it matters
Angling isn't shrinking. It's moving online.
The anglers booking your pegs are younger than they were a few years ago, and they found their last session on a phone. The numbers are not subtle.
Junior rod licences issued in England and Wales in 2024–25, past 100,000 for the first time.
31.3% in one year Environment AgencyOf all rod licences are now junior. Your next generation of regulars are teenagers, and they live on their phones.
from 8.1% Environment AgencyOf all angling days in England are spent on still waters: lakes, reservoirs and ponds. Not rivers. Yours.
The Rivers TrustSpent on day tickets in England every year, across 17 million angling days by close to a million anglers.
The Rivers TrustAnd nearly all of them start on a phone
Your Facebook page is where your regulars already are. Google is where everybody else is.
When someone decides where to fish this weekend, they type "fishing lakes near me" into a phone, and whatever comes back is the shortlist. If your fishery isn't on it, you were never in the running, however good the water is.
A website is what puts you on that list. And once they've clicked, the first few seconds decide whether they drive to you or to the fishery down the road.
See how the SEO side works- 76% of people who search for something nearby on a phone visit a business within 24 hours Google
- 98% of consumers use the internet to find information about local businesses BrightLocal
- 75% judge a business's credibility on its website design alone Stanford Web Credibility Research
- 53% abandon a site on mobile if it takes more than three seconds to load Google
Sources: Junior and total rod licence figures, Environment Agency 2024–25 season, reported by Angling Times. Angling days, still-water share and day-ticket spend from the Freshwater Natural Capital report, The Rivers Trust, via the Angling Trust. Local search behaviour, Think with Google. Local business search, BrightLocal Consumer Review Survey. Website credibility, Stanford Web Credibility Research.
Core service
A website built around your water
No templates dragged off a shelf. I sit down with you, learn how your fishery actually runs, and build something that fits it. Completely bespoke, completely yours.
Every site is tailored, but most fisheries want these pages as a starting point.
About Us
Your story, your history, what makes the place worth a drive.
Lake Information
Peg-by-peg maps, stock lists, depths, features and photography.
Pricing
Day tickets, night syndicates and concessions, edited by you, live.
Live
Match Diary & Availability
What's booked, what's open, who's fishing and when.
Live
News & Results
Match results, catch reports, stocking news, closures.
Live
Find Us
Proper map, real directions, parking, postcode and what3words.
See it for real
Here's one I made earlier
Willow Bank Fishery doesn't exist, but the website does. Every page listed above, built out properly, so you can click through it before you commit to anything.
A working example, not a screenshot
Three lakes with full peg-by-peg plans, live pricing, a match diary showing what's booked and what's free, results and catch reports, and a proper directions page. It's a completely different look to this site on purpose. Yours would be different again.
Have a click around. Every page is real.
Everything included
All of this, in the standard package
No upsells hidden behind a "pro" tier. This is simply what a fishery website should have.
Strong SEO presence
Built to rank for "fishing lakes near me" and every village, town and county around you. Proper page titles, structured data, fast load times and a Google Business Profile set up alongside it.
Mobile first, always
Most anglers check your prices from the car park or the bank, one-handed, on 4G. Your site is designed for that phone first and the desktop second.
High-quality images & graphics
Hand-drawn lake plans, peg maps and swim diagrams, plus your best catch photos presented properly instead of squashed into a Facebook grid.
Your own custom domain
yourfishery.co.uk, registered, configured and renewed for you. Your name, your address, no shared platform URL with a hyphen in it.
Linked to your socials
Your Facebook page and Instagram feed pulled straight onto the site, so a post about today's catch shows up on your homepage without you doing a thing.
Secure, backed up, looked after
SSL certificate, daily backups, software kept current and uptime monitored. If something breaks at 6am on a Saturday, it's my problem, not yours.
And the details that quietly make the difference
- Enquiry forms that land straight in your inbox
- Click-to-call and click-for-directions buttons on every phone
- Rules & regulations page you can point disputes at
- Catch report gallery anglers can send photos into
- Opening hours and seasonal closures front and centre
- Weather and conditions for your postcode
- Facilities list: parking, toilets, tackle shop, café, disabled pegs
- Newsletter sign-up so you own your angler list, not Facebook
- Google Analytics so you can see who's visiting and from where
- Accessibility considered: readable type, proper contrast
- Fast hosting on UK infrastructure
- Unlimited content edits: just send me the changes
Simple pricing
One setup fee. One small monthly.
Most fisheries land on the £250 setup. No per-page charges, no surprise invoices, no tiers to decode.
Fishery website
From£250
One-off setup
£14.99/mo
Hosting & support
- Bespoke design, tailored to your fishery
- All the core pages, built out properly
- Your own .co.uk domain, registered & renewed
- UK hosting, SSL and daily backups
- Local SEO setup and Google Business Profile
- Live-editable pricing, matches and news
- Social feeds and enquiry forms wired in
- Unlimited content updates, ongoing
Additional services
Go further when you're ready
Start with the website. Add the rest as your fishery grows.
Advanced development
Online booking with live peg availability, deposits taken online, and a members' portal for syndicate renewals and private match sign-ups.
Read morePhotography & videography
Proper photography of your lakes and pegs, plus drone footage that shows anglers exactly what they're driving to. Yours to use anywhere.
Read moreMarketing & ads
Targeted Facebook and Instagram campaigns aimed at anglers within driving distance: filling quiet midweek days and new match bookings.
Read more
How it works
Four steps, and you're live
Most fisheries go from first phone call to launched website in two to three weeks.
1
A proper chat
On the phone or at the lake. I learn how you run the place, what frustrates you, and who you want fishing there.
2
Design & build
I draw up your lake plans, write the pages, and build the site around your photos and your prices.
3
You review it
You see it before anyone else does. We change whatever needs changing until it's right.
4
Live & looked after
Domain goes live, Google gets told, and I keep it running. Need a price changed? Send me a message.
Questions
The things owners usually ask
Do I need to be good with computers?
No. If you'd rather not touch it, don't. Send me a text or an email with the change and I'll do it, as often as you like, at no extra cost. If you do want to update prices and match results yourself, I'll set up a simple editor and show you how in about ten minutes.
What exactly does the £14.99 a month cover?
Hosting, your domain renewal, the SSL certificate, daily backups, security updates, uptime monitoring, and unlimited content changes. It is not a payment plan for the setup fee. It's the ongoing cost of keeping the site live, fast and looked after.
Am I tied into a contract?
No long tie-in. The monthly runs month to month and you can stop whenever you like. The domain is registered in your name, so if you ever leave, it goes with you.
I've already got a Facebook page. Isn't that enough?
Facebook is brilliant for regulars who already follow you. It's poor at two things that matter: showing up in Google when someone searches for a lake near them, and holding information that needs to stay accurate, like prices, rules, directions and match dates. A website does those. Then it feeds your Facebook posts back in, so you get both.
How long does it take?
Typically two to three weeks from our first conversation, assuming you can get me photos and your current prices reasonably quickly. If you're up against a season opening or a match calendar going out, tell me and I'll work to that.
Do you only work with fisheries?
Yes, that's the point. I'm not a general web designer who'll learn about fishing on your money. I know what a stock list is, why night tickets are priced differently, and why "peg 14 is on the point" matters to someone deciding where to fish.
What if I don't have any decent photos?
Very common, and easily fixed. I offer photography and drone work as an add-on. A morning at your lake usually produces enough imagery for the website, your Facebook page and any advertising for the next couple of years.
Let's get your lake online.
Tell me about your fishery and I'll come back with an honest answer on what would help most, even if that isn't hiring me.