Of people who search for something nearby on a phone visit a business within 24 hours.
Google
Services
Everything your fishery needs online
A bespoke website first, then booking systems, photography and advertising as and when you want them. Nothing bundled in to pad the invoice.
Why it matters
The anglers you want are already online
Of all angling days in England are spent on still waters: lakes, reservoirs and ponds.
The Rivers TrustJunior rod licences issued in 2024–25, up 31.3% in a single year. The audience is getting younger.
Environment AgencyJudge a business's credibility on its website design alone, often in well under a second.
Stanford
Core service
Website design
A bespoke website built to showcase your lake and fishery, completely customisable and tailored to how you actually run the place.
Nothing off a shelf
Two fisheries are never the same. A four-lake commercial with a match calendar and a café needs something very different from a quiet syndicate carp water with fourteen members and a waiting list.
So I don't start with a template. I start with a conversation, work out what anglers need to know before they'll commit to a drive, and build the site around that.
You get final say on everything: colours, photography, wording, the lot. If it doesn't feel like your fishery, it isn't finished.
Typically includes
About UsWhat your lake and fishery is all about.
Lake InformationDetailed info with graphical lake drawings and images.
Pricing InformationLive, updatable pricing you control.
Live
Match Info & AvailabilityLive match diary and what's open to book.
Live
News & ResultsMatch results, catch reports and general news.
Live
Find UsA detailed map and directions to your lake.
Plus any page your fishery needs: rules, facilities, tackle shop, holiday lodges, gallery.
Included as standard
What comes with every build
Strong SEO presence
The single most valuable thing a fishery website does is turn up when someone types "fishing lakes near me". Every site is built with clean structure, fast load times, proper page titles and descriptions, local schema markup and location pages for the towns around you. I'll also set up or tidy your Google Business Profile so you appear on Google Maps with photos, hours and reviews.
Links to your socials
Your Facebook page, Instagram and YouTube linked prominently, with your latest posts pulled onto the homepage automatically. Post a photo of a twenty-pounder on Facebook at the bankside and it appears on your website within minutes, no extra work for you.
High-quality images & graphics
Custom-drawn lake plans showing every peg, feature, depth and island. the kind of thing an angler screenshots before they visit. Plus your catch photos properly cropped, colour-corrected and compressed so they look sharp without slowing the site down.
Your custom domain
A proper web address, yourfishery.co.uk, registered in your name and pointed at your site, and renewed for you every year as part of the monthly. If you already own a domain, I'll move it across at no charge.
The extras that quietly earn their keep
Small things, but they're the difference between a website and a brochure that happens to be online.
- Mobile-first design: built for the phone in a car park, not a 27" monitor
- Click-to-call & directions buttons fixed to the screen on mobile
- Enquiry forms delivered straight to your inbox with spam filtering
- Catch report submissions so anglers send you their photos
- Rules & regulations page: one link settles any argument on the bank
- Facilities & accessibility: parking, toilets, café, disabled-friendly pegs
- Live weather for your postcode, so anglers plan around it
- Opening hours & seasonal closures impossible to miss
- Newsletter sign-up: build a list of anglers you own outright
- Gallery of lakes, catches and events, easy to keep topped up
- Google Analytics so you can see visitors, searches and busy periods
- Fast UK hosting, SSL certificate and daily backups
- Uptime monitoring: I know it's down before you do
- Unlimited content updates for as long as you're with me
Additional services
When the website isn't quite enough
Quoted separately, added whenever you're ready. Never a condition of the main build.
Advanced website development
For fisheries ready to take the admin off the phone entirely.
- Online booking system and lake availability: anglers see which pegs and swims are free, pick a date, and book. Deposits or full payment taken online, confirmation emails sent automatically, and your calendar updated the moment it happens.
- Members portal: a private login area for syndicate members and season-ticket holders: renewals, digital membership cards, members-only match sign-ups, rules, documents and announcements.
Photography & videography
Good fishing sells itself, but only if people can see it.
- High-quality images and video to showcase and highlight your lake, shot at the right time of day and edited properly. Yours to use anywhere: the website, Facebook, printed signage, tackle shop posters.
- Drone photography and video giving anglers a view of your lake they've never had: the whole layout, every peg, the islands and margins, from the air. It's the single most shared thing most fisheries ever post.
Marketing & ads
Driving new business to your lake, not just to your website.
- Facebook and Instagram advertising targeted at anglers within a sensible drive of you: by age, by interest, by the angling pages they already follow.
- Campaigns with a job to do: filling quiet midweek days, promoting a new stocking, selling out an open match, or launching a season ticket.
- Set up, monitored and reported on in plain English: what you spent, who saw it, and what came back.
Add-ons are quoted per fishery. tell me what you're after
The website your water deserves.
From £250 to build it, £14.99 a month to keep it running and looked after. Let's talk about your fishery.